Privacy policy

Effective Date: 2024-02-21

This Privacy Policy describes how Scandinavian Art ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or interact with our website www.scandinavianart.co.uk ("Site").

Who We Are:

We are a website selling Scandinavian art, aimed at European audiences.

Data We Collect:

We do not collect personally identifiable information (PII) such as names, addresses, email addresses, or phone numbers without your explicit consent. However, we collect non-personally identifiable information (non-PII) automatically through:

Google Analytics: We use Google Analytics to track website traffic and user behaviour. Google Analytics collects information such as your IP address, browser type, operating system, pages visited, and time spent on pages. This information is anonymised and used to improve the user experience and website performance.
Hotjar: We use Hotjar to record user sessions and behaviour on the website. Hotjar captures clicks, mouse movements, scrolling activity, and anonymised page elements. This information is used to understand user interactions and improve website usability.

Cookies:

We use cookies to store non-PII information such as language preferences and browsing history. These cookies do not identify you personally and are used to enhance your browsing experience. You can manage your cookie preferences through your browser settings.

Data Use:

The non-PII data we collect is used for:

Website Analysis: To understand how users interact with our website and identify areas for improvement.
Personalisation: To provide a more personalised and relevant browsing experience.
Marketing: To analyse website traffic and marketing campaigns.

Data Sharing:

We do not share your personal information with third parties without your consent. We may share non-PII data with service providers such as Google Analytics and Hotjar who assist us with website analysis and improvement. These service providers are bound by contractual obligations to protect your data.

Data Retention:

We retain non-PII data for a limited period of time necessary for the purposes outlined above. Google Analytics and Hotjar have their own data retention policies which you can find on their respective websites.

GDPR Compliance:

We comply with the European Union's General Data Protection Regulation (GDPR). You have the right to access, rectify, erase, or restrict the processing of your personal data. You may also withdraw your consent for us to process your data at any time. To exercise these rights, please contact us at hello@scandinavianart.co.uk.